52 hours/month of attention ยท 79 data points per session ยท algorithmic feed rewires your decision-making
Everything has a second price. You just never see the sticker.
'Free' apps harvest your data. Cheap goods cost your health. 'Convenient' choices cost your autonomy. The Sticker reveals the hidden bill on everything in your life โ so you finally know what you're actually paying.
The Invisible Tax You Pay Every Day
Four 'free' things. Four real bills. Pick the one that hits closest.
Amazon Prime 'free shipping'
$149/yr membership ยท impulse purchases 2.3ร higher ยท merchant lock-in kills local options
Fast fashion t-shirt
3-wear lifespan ยท 2,700L water ยท microplastics in your bloodstream
Gmail
400+ ad data categories built from your emails ยท attention sold to highest bidder
You're paying. You just weren't told the price.
The Sticker: Your Hidden Bill, Item by Item
Toggle the 'free' and cheap things in your life. Watch your total invisible bill accumulate across 7 categories in real time. No signup. No data collected.
What's in your life?
Check everything you actually use
The 7 Prices Nobody Shows You
Every 'free' thing has a second price. Here's the vocabulary to see it.
DATA
Your information, harvested and sold โ every profile point, search, message, and location ping that companies collect and monetize without paying you.
ATTENTION
Your time, captured and monetized โ hours spent on feeds you didn't choose to open, on content designed to keep you scrolling.
AUTONOMY
Your choices, shaped by algorithms โ recommendations, defaults, and dark patterns that steer your decisions while making you feel like you made them.
LOCK-IN
Your exit, quietly removed โ switching costs, ecosystem walls, and format traps that make leaving harder than staying.
HEALTH
Your body, the externalized cost center โ sleep loss, sedentary hours, stress from comparison, and physical toxicity from cheap goods.
ENVIRONMENT
Your planet, the uncharged landfill โ carbon, water, waste, and extraction costs dumped onto the commons so the price stays low.
OPPORTUNITY
Your potential, the invisible drain โ everything else you could have built, earned, or experienced with the time and resources that were extracted.
The Numbers They Don't Print on Receipts
Not projections. These are costs being extracted right now โ from you and millions of others.
Hours of attention extracted by free apps per user per year
Ad data categories Google builds from a single Gmail account
Average switching cost to leave a phone ecosystem
Liters of water in a $5 fast-fashion t-shirt
Free-to-play game revenue per 'whale' user per month
Times your data is sold per year by brokers
Three Steps. Ninety Seconds. No Signup.
Toggle what's in your life
Check off the free apps, cheap products, and lifestyle choices you actually use. Takes 90 seconds.
Watch your hidden bill calculate
Each toggle reveals the invisible costs across 7 categories. Your total updates live โ no waiting, no signup.
See the sticker. Decide for yourself.
Your complete hidden bill, broken down by category. No guilt trip โ just the number you were never shown. Now you choose.
Your Sticker Is Shareable. The Second Price Isn't.
Generate a card showing your total hidden cost across the 7 categories, formatted for social media. When people see their sticker, they send it to 3 friends โ because nobody believes the number until they calculate their own.
The sticker doesn't shame โ it informs. The number isn't a verdict. It's the start of control.